The challenge
Help people searching for personal loans move from search discovery through to completing an application.
The approach
The portfolio describes search-intent campaigns and streamlined application landing flows.
Reported outcomes
The portfolio reports form completion, time to disbursal and user retention figures.
Metrics shown here are reported in the supplied portfolio content. Baselines, date ranges, attribution methodology, and independent verification were not provided.
- 84%Form completion
- < 20mTime to disbursal
- 62%User retention