Who this service is for
For new or evolving brands that need a defined identity, or established teams looking to make digital communications more consistent.
What the service can include
Brand direction
Clarify the audience, positioning inputs, personality and creative direction for the work.
Logo and visual identity
Develop logo options and a visual system for the agreed brand applications.
Brand voice
Set writing principles and examples to help communications sound consistent.
Guidelines and social toolkit
Document core identity choices and prepare reusable digital or social assets as agreed.
How the work comes together
- Gather existing brand materials, requirements, audience context and intended use cases.
- Explore creative directions and refine the selected route through agreed feedback rounds.
- Prepare final assets and guidelines for the agreed channels and applications.
Frequently asked questions
What is included in a brand identity project?
Scope can include a logo, visual system, brand voice, guidelines and social toolkits. Final deliverables are defined in the project brief.
Can you refresh an existing brand rather than start over?
Yes. An engagement can build on existing brand assets and focus on the areas that need clarification or improvement.
Will the identity work across digital channels?
The identity and creative can be prepared for agreed digital applications and screen formats.