Who this service is for
For businesses looking to generate leads or sales through paid media and make campaign decisions using agreed tracking and performance measures.
What the service can include
Campaign and funnel plan
Map campaign objectives, audiences, messages and the steps between an ad click and conversion.
Campaign setup and management
Organise campaigns in the agreed advertising platforms and manage budgets and targeting.
Creative and landing-page feedback
Coordinate ad variations and identify friction in the destination experience.
Measurement and optimisation
Review available campaign data regularly and document changes against agreed KPIs.
How the work comes together
- Agree on the business goal, conversion definition, budget and available measurement.
- Plan campaign structure, audience, creative and landing-page requirements.
- Launch, review results against the agreed KPIs and optimise as data becomes available.
Frequently asked questions
Which ad platforms can campaigns use?
Campaigns can be planned for Meta, Google Ads and LinkedIn. Platform selection depends on the audience, objective and budget.
Can you guarantee a specific ROAS or number of leads?
No. Results depend on factors such as the offer, market, budget, tracking and landing-page experience. Targets can be agreed, measured and reviewed, but outcomes are not guaranteed.
How often are campaigns reviewed?
The service description includes weekly optimisation. Review cadence and reporting detail are agreed for the engagement.