Our process

Purpose

Build a shared understanding of the business, its audience and the current marketing situation before recommending activity.

What happens

• Discuss business priorities, products or services, audience segments and constraints with your team.
• Review existing channels, content, campaigns, website journeys and available analytics or tracking.
• Identify audience questions, competitor patterns, existing strengths and gaps that may affect the work.
• Separate confirmed facts from assumptions and note what needs more evidence.

What you can expect

A discovery summary with agreed goals, audience observations, current-state findings, open questions and the information needed to plan the next stage.

How we work together

Your team shares relevant context and access, points out legal or brand requirements, and confirms that the findings reflect the business accurately.

Purpose

Turn the discovery findings into a focused plan that connects business goals to audiences, messages, channels and measurement.

What happens

• Prioritise the objective and define the desired audience action for the engagement.
• Select suitable channels and explain the role each one plays in the customer journey.
• Agree on key messages, content themes, campaign sequence, responsibilities and approval points.
• Set a working budget and define available KPIs, tracking needs, assumptions and review cadence.

What you can expect

A documented strategy and working plan that outlines scope, channel roles, planned activity, budget assumptions, success measures, owners and dependencies.

How we work together

You review the priorities and trade-offs, approve the plan and provide feedback on budget, timing, audience and internal capacity before production starts.

Purpose

Produce the content and campaign assets needed to deliver the approved strategy consistently across selected channels.

What happens

• Develop concepts, copy, scripts, designs and channel-specific variations from the approved message.
• Create or update campaign assets, landing-page content and supporting materials within the agreed scope.
• Check factual claims, brand consistency, accessibility, format requirements and rights or permissions.
• Share drafts for review, collect consolidated feedback and make the agreed revisions.

What you can expect

A reviewed set of final or launch-ready assets in the agreed formats, together with copy, links and implementation notes where required.

How we work together

Your team supplies accurate product information and approved brand assets, gives feedback through the agreed review process and confirms claims and permissions.

Purpose

Move approved work into the agreed channels with the right setup, checks and coordination.

What happens

• Confirm final approvals, destinations, audience settings, budgets, dates and publishing responsibilities.
• Set up or schedule the agreed campaigns and content, subject to platform access and client approvals.
• Test links, forms, tracking events, creative formats and the user journey before activity goes live.
• Monitor launch status and resolve setup issues or escalate items that require your decision.

What you can expect

Campaigns or content published or scheduled as agreed, with launch checks recorded and any outstanding dependencies clearly noted.

How we work together

You provide required account access, complete final approvals, confirm budgets and make sure any internal, compliance or platform permissions are in place.

Purpose

Use available performance and audience feedback to understand what is happening and decide what to improve next.

What happens

• Review agreed KPIs alongside tracking quality, spend, lead or customer quality and relevant business context.
• Compare results with the agreed baseline or prior period while documenting limitations in the data.
• Recommend and prioritise adjustments to messaging, creative, audience, channel mix or landing-page journey.
• Record changes and observations, then use the next review to assess what was learned.

What you can expect

A regular performance summary with results, interpretation, tracking or data caveats, completed adjustments and recommended next actions.

How we work together

Your team shares relevant downstream feedback, such as lead quality or sales outcomes, and aligns on which recommendations to test or prioritise.