Who this service is for
For brands that want to work with creators but need a structured way to shortlist partners, communicate expectations and coordinate campaign activity.
What the service can include
Campaign direction
Define the audience, message, creator profile and campaign objectives.
Creator discovery and outreach
Identify potential creators and coordinate outreach and commercial discussions.
Briefs and coordination
Prepare campaign guidance, manage timelines and coordinate agreed deliverables.
Campaign tracking
Track creator deliverables and available results against the campaign plan.
How the work comes together
- Align on campaign objective, audience, budget parameters and required usage rights.
- Build a creator shortlist, coordinate terms and provide a clear campaign brief.
- Manage delivery and compile campaign activity and available performance data.
Frequently asked questions
What size creators can a campaign work with?
Campaigns can consider nano, micro, macro or larger creators, depending on the brief, audience and budget.
Does creator management include contracts and usage rights?
The service includes negotiation and coordination. Deliverables, payment terms, disclosures and content usage rights should be explicitly agreed before work begins.
Can creator activity be tracked?
Campaign activity and available results can be tracked. Measurement options depend on the platform, links or codes used, and the data available.