The challenge
Reach prospective borrowers across tier 2/3 markets and support app adoption with digital campaigns relevant to local audiences.
The approach
The portfolio describes localized, vernacular creative and user acquisition funnels designed around lending journeys.
Reported outcomes
The portfolio reports growth in disbursals, a reduction in cost per acquisition, and a 4.7-star Play Store rating.
Metrics shown here are reported in the supplied portfolio content. Baselines, date ranges, attribution methodology, and independent verification were not provided.
- +240%Disbursals growth
- -38%CPA reduction
- 4.7★Play Store rating